ACTION IMAGES AND VOLVO OCEAN RACE GATHER PACE IN 2011
Action Images, the leading sports photography agency, announced today that it has been appointed as a global content distribution provider for the Volvo Ocean Race for 2011-12. Throughout the build-up to the race, to the start in Alicante, all the way through to the finish in Galway in September 2012, Action Images will be distributing digital content to the worldwide media.
Pedro Galvan, Marketing and Communications Director for the Volvo Ocean Race, commented: ”We are delighted to be working with Action Images/Thomson Reuters for the upcoming edition of the Volvo Ocean Race. Our association with one of the world’s leading news agencies will allow us to achieve our aim of distributing our content globally, ensuring we reach thousands of new media contacts.”
Alan Whiter, Head of Sales and Marketing at Action Images, said: “Our global distribution platforms will ensure that all elements of the Volvo Ocean Race are broadcast to a wide network of media contacts so that everyone can share in the experience.”
About Action Images:
Action Images, the specialist sports arm of Reuters, combines its market-leading skills in sports photography with Reuters’ production of pictures, text and graphics into a compelling multimedia offering for the media, rights holders, sponsors, and creative agencies.
About Volvo Ocean Race:
The Volvo Ocean Race is quite simply the ‘Everest’ of sailing. During the nine months of the race, the teams will sail 39,270 nautical miles of the globe’s most treacherous seas.
The Volvo Ocean Race 2011-12 will be the 11th edition of this iconic sailing regatta and will start in the Spanish port of Alicante in the October of 2011 and finish in Galway, Ireland in July 2012. The course will include stopovers in Cape Town (South Africa), Abu Dhabi (UAE), Sanya (China), Auckland (New Zealand), Itajai (Brazil), Miami (USA), Lisbon (Portugal) and Lorient (France).
The race is the ultimate mix of world class sporting competition on the edge adventure and technology. It is a unique blend of onshore glamour with offshore drama and endurance and is, undeniably, the world’s premier global race and one of the most demanding team sporting events in the world.