BELLS BEACH, Victoria - Association of Surfing Professionals (ASP) International and global, core surfwear giant Rip Curl have inked a nine-year license agreement that will see the world’s best surfers competing in both the iconic Rip Curl Pro Bells Beach and the dynamic Rip Curl Pro Search event annually through 2018.
“Rip Curl have been a huge supporter of core surf values since their inception and the recent signing of the nine-year license agreement for both the Rip Curl Pro Bells Beach and the Rip Curl Pro Search is further evidence of their dedication to the continued progression of high-performance surfing,” Brodie Carr, ASP International CEO, said. “We, at ASP International, are ecstatic about the deal and we look forward to watching Rip Curl host the world’s best surfers in the years to come.”
The license agreement between ASP International and Rip Curl is built on the three-by-three-by-three model, in that both the Rip Curl Pro Bells Beach and the Rip Curl Pro Search events are locked in for three years each with two renewal cycles, creating a potential of nine years worth of events.
“Rip Curl are committed to ASP World Tour surfing,” Neil Ridgway, Rip Curl Group Advertising and Marketing Chairmain, said. “Nine more years of pro searching suits us because the Search never ends.”
The Rip Curl Pro Search event, the only ASP Dream Tour event with an annual “roving” license, has narrowed down its field to “somewhere in the North Atlantic” for the 2009 installment. An ASP World Tour event since 2005, the Rip Curl Pro Search event has taken the world’s best surfers to Reunion Island (2005), Mainland Mexico (2006), Chile (2007) and Indonesia (2008) thus far, and each year’s venue is always a hotly-debated topic of discussion and speculation within the surfing world.
“We’re super excited to acknowledge the North Atlantic as the location for this years Rip Curl Pro Search,” Scott Hargreaves, Rip Curl International Events Manager, said. “October is a prime month for swell in the North Atlantic and we’re very excited about continuing the Rip Curl Pro Search’s success.”
The 2009 Rip Curl Pro Search event will be Stop No. 9 or 10 on the 2009 ASP World Tour, running from October 19 – 28, 2009 somewhere in the North Atlantic. This year’s Rip Curl Pro Search event will also host the ASP Top 17 for Stop No. 5 of 8 on the 2009 ASP Women’s World Tour.